Kim Haasarud, Founder, Liquid Architecture, Phoenix, Arizona
Kim Haasarud is the originator of a fresh, balanced style influencing cocktail culture at major brands nationwide. Her Phoenix beverage consulting company, Liquid Architecture, has developed drinks, designed interiors and trained staff for hundreds of bars, restaurants and hotels across the country including OMNI, P.F. Chang’s, The Pappas Group and BJ’s Brewhouse. The list of beverage brands that have turned to her for advice include Barefoot Bubbly, Lucas Bols, Belvedere, Stoli and Tito’s.
Beyond that impressive range of influence, Kim reaches many more cocktail lovers through her “101” cocktail books series (Margaritas, Martinis, Champagne Cocktails and more). She serves as the Southwest Regional Vice President for the U.S. Bartenders Guild and co-owns the craft cocktail catering and event production company Rattle & Rum, which specializes in creating beverage experiences for large and small events and coined the term “fast-craft.”
As an established influencer among craft cocktail lovers, Kim has an intuition for flavor trends and the ability to translate them into approachable recipes — talents aided by The Perfect Purée’s diverse flavors.
“They have some awesome, unique flavors that you can’t find anywhere else like The Perfect Purée Pink Guava Puree, Kiwi Puree, Mandarin/Tangerine Concentrate and Carmelized Pineapple Concentrate and they pick their fruits at the height of the season, so there is consistency and freshness in every ounce,” Kim says.