The Perfect Purée of Napa Valley is led by a dynamic team of Operating Directors that honor the legacy and philosophy of the company:
Vital to our success is the development and nurturing of strong, respectful relationships with
our distributor partners, trade users, vendors and internal team.
The Directors balance their department responsibilities with collaboration at the management level, enabling the company to meet business objectives, respond quickly to customer needs and market changes. Employees are challenged professionally and encouraged to grow.
Medhane Kidane, Director of Finance and Accounting
As the Director of Finance and Accounting for The Perfect Purée of Napa Valley, Medhane Kidane oversees all aspects of financial operations for The Perfect Purée. Kidane manages a small team of finance and accounting professionals in preparing budgets and executive financial packages, working with external auditors, banks and other financial institutions and working with tax CPAs on all tax-related issues.
Michele Lex, Director of Sales and Marketing
Michele Lex joined The Perfect Puree of Napa Valley in 2008, spearheading the company’s marketing efforts. Sales Operations was added in 2013 and in 2015, Michele assumed the role of Director of Sales and Marketing. In this capacity, she oversees all marketing, sales and brand development for the company’s robust lineup of 40 purees, specialties and blends.
Mark Smith, Director of Operations
Mark Smith oversees a strict supplier process, maintaining and continuing to build long-term relationships with strong industry leaders. It is not only the process of securing the best available fruit, but also the process of ensuring best practices. Having worked in manufacturing and production environments his entire career, Mark understands the importance of long-term planning and the need for short-term flexibility.
Becky Walker, Director of Human Resources
Becky Walker manages all aspects of the human resources department and benefits program and ensures that the right people are in the right places. Becky also works directly with Founder Tracy Hayward as her executive assistant, managing Hayward’s personal life and finances and serving as her confidante and her liaison to the company.